Microsoft sees Apple as ‘daunting’
Microsoft entertainment executive Bryan Lee thinks his company faces a “daunting” task dealing with Apple looking for music gamers.
He told a conference at Citibank that the organization does see some chance on the market, but his claims spoke volumes on imitation instead of innovation.
Dow jones Johnson reviews Lee stated the products Microsoft makes should be “a great as Apple’s”. The organization also reckons it must create “awesome brand” around its Zune products.
The organization also appears set to try and emulate Apple’s music experience, with music purchasers associated with products from the organization they’re buying music from.
Lee stressed the Zune device “will not seem likeInch a Toshiba Gigabeat, although the latter firm is making the unit for Microsoft.